Do you cater for clients of all ages?

The average age of a lash client is 18-34 years old and you might be indirectly pushing your older clients away! But how?

A lot of mature men/women have thinner natural lashes and sometimes their skin can 'droop'.

Can you show your followers/clientele that you know how to handle this? By using shorter lengths, using smaller diameters, using a lesser curl and smaller fans.

Create a post welcoming 'mature clientele' and show your audience you know exactly what you're doing.

Do you cater for clients of all races?

If not, take on board that everyone's different, their hair type, natural lash type etc..

Understanding that people of different races have different eye shapes is important: monolid eye shape, hooded eyes are common amongst the Asian community and they require specific curls and lengths for bomb retention and to look great, check out a helpful blog here: Determining Eye Shapes

Also catering for all skin types and understanding that their natural lashes vary in coarseness, thickness, shape and length.

Advertise that you cater to clients of all races on your socials by showcasing how you can accentuate their natural lashes.

Do you have any clients with hearing or sight impairments?

If not, are you showing that you can cater for this?

According to the HLAA 20% of individuals in the U.S. has some form of hearing loss and approximately 8% of the US population have visual impairments.

Invest in a basic sign language course, use a touch on the shoulder as an indicator that you're finished: create a plan between you and find what works for you both!