5 Ways To Get More Clients
1. Evaluate and explore new options
This is the time to start taking a look at what marketing strategies you’ve used this year and take a look at the results. What performed well, what didn’t. What will you be continuing with and what will you be eliminating. Now, take the budget allocated to the eliminated options and apply them to new strategies. For example, there are a lot more people working from home now post pandemic. So, that means mail marketing has been working better than ever. This can be something new you add based on our social changes.
2. Don’t miss out on your existing clients
Avoid the holiday craziness and create an outreach program for the first of the year for your existing clients. What are their goals for 2023? Are there any new offerings or initiatives? If they are happy with you, can you ask for a referral? Don’t assume that new business needs to actually, be new. Growth with existing clients can be a great way to start your year off. Always treat your existing clients as special as you can, this builds loyalty and longevity within your clientele.
3. New way of reaching out directly
Have you ever thought about email marketing for your lash business? No? It is about time! Getting emails can seem a bit daunting but this will be the most impactful form of marketing you will probably encounter. Being able to push your content directly to your client’s mail box will get eyes on you regularly and really increase the amount of people that could book with you. You can use a promotion to start building your mailing list right away.
4. Get yourself on Google now
What better place to be than the exact platform were people can search you directly?? This is where you want to be. I think it’s safe to say we all google everything! It’s almost just a habit at this point. So, you know what that means for you. If you want to be found you need to be where they are looking for you. It’s free and really adds credibility to your business and can actually give someone reassurance if they were on the fence about booking with you.
5. Get out of your comfort zone
One of the greatest strategies is to just talk to people. It will always be one of the strongest methods to getting clients. It’s adding a personality to a brand. Networking is the key here. Put yourself out there this year. Meet people and put yourself in uncomfortable positions where you’re forced to say who you are and what you do. It’s amazing how far a simple conversation can take you.